4) bringing up an interesting topic. Question 10 (0.4 points) Because Kathleen was about to have triplets, her husband James was very interested in any baby-related products. This is referred to as 1) enduring involvement. 2) particular involvement. 3) perceptual response. 4) situational involvement. 4) situational involvement. Question 11 (0.4 points) Within the disconfirmation paradigm, performance determines 1) consumers' perceptions of risk. 2) expectations for product outcomes when motivation is low. 3) expectations for product outcomes when motivation is high. 4) whether expected outcomes have been achieved. Question 12 (0.4 points) Carol owned a Samsung Smartphone. When the news came out that the phone can overheat and cause a fire, Carol was motivated to pay attention to the news because of the information's 1) perceived social risk. 2) congruence with her values. 3) cognitive stimulation. 4) personal relevance. Question 13 (0.4 points) When MAO to process is low, consumers use heuristics to 1) increase attention to the decision-making process. 2) reduce the effort at making a judgement. 3) increase cognitive processing. 4) reduce the choice process to a lexicographic process. Question 14 (0.4 points) Before buying a tablet, Nat watched technology videos daily and knew all of the different types of components. This is best thought of as an example of: 1) cognitive involvement. 2) felt motivation. 3) cognitive agitation. 4) elaborative cognition. Question 15 (0.4 points) Yoplait's yogurt container is opposite in shape to other yogurt containers (narrower at the top than at the bottom). This is an example of in marketing stimuli. 1) operant conditioning 2) affect 3) classical conditioning 4) novelty 4