$4$ competitors' combined industry market share

Explanation$/$Source of Data:

Degree of Industry Product Standardization

$($take the average of the bullet points below$)$

Difference between competitors in price of similar products

Explanation$/$Source of Data:

What $\%$ of industry's products are sold at discount?

Explanation$/$Source of Data:.

Customers' ability to recognize brands from industry

Explanation$/$Source of Data:

Degree of switching costs

Explanation$/$Source of Data:.

Industry Growth Rate

Explanation$/$Source of Data:.

Unused Industry Production Capacity

$\%$ of industry wide production capacity currently in use

Explanation$/$Source of Data:.

Degree to which firms have high fixed costs or products hav

high storage costs or are perishable

Explanation$/$Source of Data:.

Extent of Exit Barriers

Explanation$/$Source of Data:

rerall Intensity of Rivalry

ke the average of the major factors, items numbered