4. Create an email to promote your business practices by disseminating the information researched in questions 1 - 3 that will enable you to re-engage with your referrers. Encourage them to work out which of their clients would benefit from this information and refer them to you. Ensure you incorporate the following along with persuasive writing: a) Sum up what's happening to interest rates from your research (in brief} b) What you found in your product search c} Base your finding on $500k loan in the state you live in d) Must include the comparison rate e) Must include Canstar's Disclaimer regarding that advice is general etc., which is found at the bottom of their product comparison screen. You may reword this to build your own disclaimer or you can copy and paste theirs. 1') Call to action {if you are unsure what this term means, Google the definition)