Question
4. Discuss the differences between a conventional distribution channel and a vertical marketing system. Discuss the form of Vertical Marketing System that Zara, the fashion
4. Discuss the differences between a conventional distribution channel and a vertical marketing system. Discuss the form of Vertical Marketing System that Zara, the fashion company uses.What are the advantages and possible disadvantages to Zara by using this system?
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
