4. During which stage of the product life cyele is minimal level? to keep promotional efforts at its a. introduction b. growth c. maturity d. decline s.Sam developed a unique product and successfully introduced it in the US market. Soon after for this product category No he needs to re-think his current marketing strategy. Please select the launched their own versions of the same product. Sam noticed a tremendous marketing mix that BEST fits this stage in the product life cycle. a. offer basic product, reduce promotional efforts, build more intensive distribution, set price to b.offer line extensions, build intensive distribution, intensify promotional efforts, use penetration beat competition c. diversity brand, cut prices, use selective outlets, reduce promotional efforts to a minimal. d. phase out product, use cost-plus pricing, invest heavy in sales promotion. 6 When analyzing the alternatives to stablish an efficient distribution channel, the questions that a company needs to answer include all of the following except: a. which channel and intermediaries will provide the best coverage of the target market? b. which channel and intermediaries will best satisfy the buying requirements of the target market? c. which channel and intermediaries will be closer to the factory? d. which channel and intermediaries will be the most profitable? 7. Flores Fashions promotes its clothing by emphasizing the durability and quality of the fabrics it uses. The company has positioned its brand based on a. product positioning b. product attributes c. beliefs and values d. market share 8. A demand is considered inelastic when: a. if the percentage change in quantity demanded is greater than the percentage change in price. b. a price reduction will have great impact on revenues. c. if the percentage change in price is less than the percentage change in quantity demanded. d. if the percentage change in quantity demanded is less than the percentage change in price. 9. A marketing measure that can be reported by geographic area, product type, channel type, consumer type is called: a. Market share b. Awareness c. Share of voice