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4. Explain how the consumer's internal reference price determines whether a price is perceived as a single loss, two losses, or a loss and
4. Explain how the consumer's internal reference price determines whether a price is perceived as a single loss, two losses, or a loss and a gain. 5. When might it be particularly appropriate to decrease the size of a product rather than increase its price?
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Quantitative Analysis For Management
Authors: Barry Render, Ralph M. Stair, Michael E. Hanna
11th Edition
9780132997621, 132149117, 132997622, 978-0132149112
