4. For Kizik Shoes.

1. Identify and explain three possible positions for the Kizik or Azzip Pizza brand in the marketplace. Give your rationale for each position, Use the terminology from this week and label each position appropriately: - by rational benefit * by emotional benefit - by user - by the competition - repositioning for claiming a new position in the market) Important Note Its possible to have more than one position with the same tabel. For eample, you might have two different positions that are enotianal efc. Remember, when vou identify a position-it should focus on something spectic about the band. Do not iry to be evervething to everyone. Question 21= up to 20 points 2. Identify what you believe to be your strongest position (from question \#1) and give your rationale why it is the strongest of your three positions above. 2A. Propose an idea for a print ad OR a TV ad/Video. Suggest ideas for visuals and copy that will help convey that position in the marketplace. For eumple. If you choose print - Taks about headines, photosimages and copv. For TV/Videoc Talk about characters, scenes, story scenstio, dilogiue ... even type on the sctoen if vou like. NOTE: Your ideas should clearly comey you "stronpest" position. ALSO: Your ideas dont have to be a polshed print ad or TV commercial - just mahe sure you cover bev elements to get your point across, Be specific and clear about what is going on in your creative piece. Questions n2 and #2A= up to 20 points