4. GENERAL TOPIC: MARKETING:

SPECIFIC TOPIC: Marketing for new or start-up business. Subtopics:

1. Explain the importance of marketing in starting a business.

2. Describe the 2 different ways of marketing:

a) Content marketing

b) Traditional Marketing

3. Identify and discuss the different tools associated with content

marketing i.e. website, blogging, search engine optimization, email

marketing, social media marketing etc..

4. Identify and briefly discuss the types involved in traditional marketing

re: networking, trade shows, cold calling, PR and messaging, Advertising etc..