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4. How defensible is Lending Club's business model? how would a potential rise in customer acquisition costs influence profitability and the sustainability of the business

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4. How defensible is Lending Club's business model? how would a potential rise in customer acquisition costs influence profitability and the sustainability of the business model? 5. What should Laplanche do to convince Wall Street and others that Lending Club would remain the market leader in the peer-to-peer lending space

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