4.) How is the product cycle of a "service" or manufactured "good" interconnected with the business strategy? Provide an example (company) of how it is used in the following the following cycles: a. Economic Change -e.g. recession/depression/inflation? b. Technological change? c. Transportation network? 5.) Why are companies utilizing and focusing so much on sustainability-provide me an example of how a company or government is using sustainability/resiliency practices? How exactly is it utilized? For example, through savings on the bottom-line or creating a green business model? Or is it related to encouraging and rewarding more environmentally conscious behavior?