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4 . ) How might a salesperson work with and assist a business buyer in each step of the buying process: Recognition of the problem
How might a salesperson work with and assist a business buyer in each step of the buying process:
Recognition of the problem or need
Determination of the characteristics of the item and the quantity needed
Description of the characteristics of the item and the quantity needed
Search for and qualification of potential sources
Acquisitions and analysis of proposals
Evaluation of proposals and selection of suppliers
Selection of an order routine
Performance feedback and evaluation
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