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4. How might researching an app differ from researching a fast-moving consumer good (FMCG) (e.g. shampoo)? Do you think branding would be more, less, or

4. How might researching an app differ from researching a fast-moving consumer good (FMCG) (e.g. shampoo)? Do you think branding would be more, less, or equally important? Why?

This question is related to a Brand Management Course. Please answer in detail within 700-750 words.

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