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4. How would factors in the External environment affect Lizard Beach Resort? 5. How would factors in the specic environment affect Lizard Beach Resort? 6.

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4. How would factors in the External environment affect Lizard Beach Resort? 5. How would factors in the specic environment affect Lizard Beach Resort? 6. Describe the difference between the ethnocentric. polycentric and geocentric managers. Explain which approach would be the best for a company that is in its infancy stage of going international

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