4. Identify three brand associations with your favorite sport team. See page 161 for how to identify brand associations. Then, indicate which of these associations are strong, unique, and favorable. Are there any negative associations that needs to be overcome? (6 pts) 5. Based on your assessment of the associations with your favorite team, develop one strategy for each brand association you identified either to nurture these brand associations or to overcome the negative brand association, if there's any (9 pts)