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4. If Howard Schultz had gone to Business School and studied the work of Michael Porter and his Five Forces Model of Industry Competition and
4. If Howard Schultz had gone to Business School and studied the work of Michael Porter and his Five Forces Model of Industry Competition and the usual SWOT framework presented across Business Schools, do you think that he would have gone into the coffee business? Do explain your answer. And what did your Professor tell you about how Indeed Howard Schultz was really persuaded to get Into the coffee business? (4 marks) 5. In a 2006 Interview with a reporter, Howard Schultz had stated that Starbucks' business was recession proof. How would you evaluate this statement? (2 marks) 6. World-famous Stanford University Business School Professor, Jeffrey Pfeffer, In his 1998 book, The Human Equation: Building Profits by Putting People First, specified seven management practices that companies should embrace with respect to human resources management. These are (a) employment security (b) selective hiring of new personnel (c) self-managed teams and decentralization of decision making as the basic principles of organizational design (d) comparatively high compensation contingent on organizational performance (e) extensive training (f) reduction of status distinctions and barriers, Including dress, language, office arrangements, and wage differentials across levels (g) extensive sharing of financial and performance Information throughout the organization. We want to grade Starbucks Corporation on some of Pfeffer's seven desired management practices. What is your grade (pass or fall) for these four? Please ensure that you provide a convincing justification for your grade, based In Information provided In the case material. (8 marks)
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