4. Influencer Marketing Campaign: Assume you are hired by a beverage company (alcoholic or non-alcoholic) to create an influencer marketing campaign. First, pick a company and then tell me how you would approach this project? How would you create a selection criterion for choosing influencers? How would you be using the influencers? Would your goal be to develop a long-term relationship with the influencers or rather just transactional relationship? There are pros and cons to both sides. What is your KPI (key performance indicator) for this campaign that shows/proofs it is successful