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4 . Kaladin, the CMO at Authentic Cup, is interested in improving the customers knowledge of their focus on sustainability. As such, he has decided

4. Kaladin, the CMO at Authentic Cup, is interested in improving the customers knowledge of their focus on sustainability. As such, he has decided to create a sustainability flag to place inside their stores. Since Authentic Cup already had a similar brand flag created specifically for their website, he has decided to download the file from the website and send it directly to the print shop. Do you recommend Kaladins actions of downloading the file and sending it directly to the print shop? Please explain why or why not.

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