Answered step by step
Verified Expert Solution
Question
1 Approved Answer
4. List and explain with examples, the following: (Senarai dan jelaskan yang berikut dengan contoh yang sesuai :) i. Convenience product ii. Shopping product iii.
4. List and explain with examples, the following: (Senarai dan jelaskan yang berikut dengan contoh yang sesuai :) i. Convenience product ii. Shopping product iii. Specialty product iv. Unsought product 5. Define the following: (Takrifkan yang berikut:) i. Market skimming pricing ii. Market penetration pricing iii. Retailing iv. Wholesaling Answer any three (3) from the five (5) questions below. (Jawab mana-mana 3 daripada 5 soalan di bawah). Due Date: 22/10/2023 1. a) What is BCG growth - share matrix . (Apa itu 'BCG growth - share matrix') b) Explain the following: (Jelaskan yang berikut:) i. STAR ii. Cash Cow iii. Dog iv. Question Mark (10 marks) 2. Explain FIVE (5) Consumer Buying Decision Making Process when purchasing a smartphon (Jelaskan LIMA (5) Proses Membuat Keputusan Pembelian Pengguna apabila mereka ingin membeli telefon pintar.) (10 marks) 3. List and explain FOUR (4) bases of market segmenting for consumer markets with suitable examples for each of the segmentation. (Senarai dan jelaskan EMPAT (4) asas pembahagian pasaran untuk pasaran pengguna dengan memberikan contoh yang bersesuaian di setiap pembahagian pasaran.) (10 marks) v. Advertising vi. Sales promotion vii. Public Relations viii. Personal selling ix. Push strategy x. Pull strategy
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started