Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

4. List and explain with examples, the following: (Senarai dan jelaskan yang berikut dengan contoh yang sesuai :) i. Convenience product ii. Shopping product iii.

image text in transcribed

image text in transcribed

image text in transcribed

4. List and explain with examples, the following: (Senarai dan jelaskan yang berikut dengan contoh yang sesuai :) i. Convenience product ii. Shopping product iii. Specialty product iv. Unsought product 5. Define the following: (Takrifkan yang berikut:) i. Market skimming pricing ii. Market penetration pricing iii. Retailing iv. Wholesaling Answer any three (3) from the five (5) questions below. (Jawab mana-mana 3 daripada 5 soalan di bawah). Due Date: 22/10/2023 1. a) What is BCG growth - share matrix . (Apa itu 'BCG growth - share matrix') b) Explain the following: (Jelaskan yang berikut:) i. STAR ii. Cash Cow iii. Dog iv. Question Mark (10 marks) 2. Explain FIVE (5) Consumer Buying Decision Making Process when purchasing a smartphon (Jelaskan LIMA (5) Proses Membuat Keputusan Pembelian Pengguna apabila mereka ingin membeli telefon pintar.) (10 marks) 3. List and explain FOUR (4) bases of market segmenting for consumer markets with suitable examples for each of the segmentation. (Senarai dan jelaskan EMPAT (4) asas pembahagian pasaran untuk pasaran pengguna dengan memberikan contoh yang bersesuaian di setiap pembahagian pasaran.) (10 marks) v. Advertising vi. Sales promotion vii. Public Relations viii. Personal selling ix. Push strategy x. Pull strategy

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Management

Authors: Michael A. Hitt, Stewart Black, Lyman W. Porter

3rd edition

132553287, 978-0132553285

More Books

Students also viewed these General Management questions