4 Market Medical Dental Sales Variable expenses Contribution margin Traceable fixed expenses Market segment margin Common fixed expenses not traceable to markets Office segment margin 414 60% 299eee 65% 115 5e% , , , 276, 40% 12% 161, 23, eee $138, eee 35% 5% 115, 59,8 5e% 26% 82 8 , points 193,288 28% 39% $55, 2ee 24% 2e, 7ee 3% 01:20:42 $172, see 25% eBook The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The campaign would cost $9,200. Marketing studies indicate that such a campaign would increase sales in the Medical market by $80,500 or increase sales in the Dental market by $69,000. Print Required: 1. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? 2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? 3. In which of the markets would you recommend that the company focus its advertising campaign? Complete this question by entering your answers in the tabs below Required 1 Required 2 Required 3 How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? increase Re red 1 Required 2> 4 Market Medical Dental Sales Variable expenses Contribution margin Traceable fixed expenses Market segment margin Common fixed expenses not traceable to markets Office segment margin 414 60% 299eee 65% 115 5e% 276 40% 161eee 35% 115 5e% 26% 24% , , , , , , 828 12% 23, eee $138, eee 5% 59,8 , 193, 288 28% 30% s 55, 288 points 2e, 7e0 $172,see 3% 01:20:00 25% The company would like to initiate an intensive advertising campaign in one of the two market segments during the next month. The campaign would cost $9,200. Marketing studies indicate that such a campaign would increase sales in the Medical market by $80,500 or increase sales in the Dental market by $69,000. Required: 1. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Medical Market? 2. How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? 3. In which of the markets would you recommend that the company focus its advertising campaign? Answer is not complete. Complete this question by entering your answers in the tabs below Required 1 Required 2Required 3 How much would the company's profits increase (decrease) if it implemented the advertising campaign in the Dental Market? ncrease