4. Marketing strategies

1.Using paragraphs, discuss market analysis techniques you should use as part of a marketing and communication strategy, for the following:

• Creating profiles of potential customers and the environment e.g. socio-economic, political (how and why do we create profiles, why does the environment influence these profiles). (80-100 words)
• Target market analysis (what is a target market, how is it used, what are the dangers of using target marketing). (100-150 words)
• Analysing other factors that may affect marketing, including location, competition and opportunities. (Why and how do these areas affect marketing?) (50-100 words)
• How can the above areas/factors assist us to create an effective marketing campaign? (50-80 words).