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4. Media and Media Vehicle [advertising medium} I. Two [2} types of media including a combination of one {1}! aboved1eIine and one {'1} below-the-line media.

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4. Media and Media Vehicle [advertising medium} I. Two [2} types of media including a combination of one {1}! aboved1eIine and one {'1} below-the-line media. IL The specic media vehicle for each media chosen. III. A description of what the advertisement will look like {for example, iength. colour. size, location etc}. hr. An explanation of your reasons for choosing the media and media vehicle

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