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4 points Break Technologies has five strategic business units ( SBUs ) - computers, refrigerators, washing machines, air conditioners, and televisions. Its computers unit is
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Break Technologies has five strategic business units SBUs computers, refrigerators, washing machines, air conditioners, and televisions. Its computers unit is quite profitable in spite of operating in a slowgrowing market, and it is profitable enough to provide funds for the operation of the other business units as well. In the context of the BCG matrix, which of the following categories of SBUs best describes the computers unit?
a Question marks
b Stars
c Cash cows
d Dogs
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