4. Product (15 points)

I. What modifications, if any, would you recommend the Central New York Crusaders make to its current products (stadium, tickets, game experience) to be successful in serving the target market you selected? If you do not suggest any modifications explain how the current products adequately provided value to the target market you selected.

II. Propose two new products that the Central New York Crusaders could sell to the target market you selected. Explain why you selected these products and how they strategically offer increased customer value to the target market you selected. These should be specific products, not product categories (Example: suggest womens tank tops, but do not suggest womens clothing).

III. Identify and explain what type of Product/Market Expansion Strategy(ies) the Central New York Crusaders would be pursuing if they created the two new products you suggest?

IV. Do you agree with Claires decision to start an affinity club for the target market you selected? Do you think an affinity program or loyalty program is a good way to engage the target market you selected? Why or why not?