(4) 'Product differentiation is both desirable and inescapable. Yet advertising and product proliferation can be overdone, and that is cause for concern.' (Scherer & Ross, 1990, p.610). In the light of this statement, and with reference to suitable economic tools, critically assess the consequences of produc1 differentiation for society. (5) The Tasty Brewer Limited is a start-up microbrewery. Its owners intend tc make and sell bottled beer. They are starting out small with the intention oi expanding production if their beer becomes popular. Imagine you are a consultant who has been hired by The Tasty Brewer to advise it on where tc draw its vertical boundaries. How would you use your understanding oi transaction cost economics and the capabilities view of the firm, aiongside youn knowledge of a typical brewing supply chain, to enable you to give the Tasty Brewer helpful advice