4 Ps of Marketing for UBC.

On March 8, 2021, the Honorable Anne Kang, Minister of Advanced Education & Skills Training, announced that Dr. Bonnie Henry, BC's Provincial Health Officer, has advised post-secondary institutions to prepare for a safe resumption of on-campus education this fall (i.e. September 2021).

Assume some restrictions will remain in place ( i.e. physical distancing, frequent hand-washing requirements, regular cleaning of surfaces, use of masks, etc.).Construct a marketing mix for UBC which considers the return of learning on campus.

How do you think the new UBC should be different from the pre-pandemic college?How can UBC better respond to the needs and wants of its students using its campus facilitiesandonline facilities (i.e. Zoom, Brightspace, etc) in a post pandemic scenario?

Use the4Ps of the Marketing Mixto structure your response and analysis.