$4$ questions $3$ Then a purchaser $($company$)$ wants a new or improved version of an existing product na is willing to seek out some additional information regarding vendors, the purchaser is engaging in a purchase situation $6$ new buy modified rebuy $9$ straight rebuy $12$ similar rebuy $15$ continuous rebuy I $718$ Question $16(1$ point$)$ The name of the company marketing a product is known as the: $2021$ trademark $2324$ brand name. family name. $02\%$ & $7$ W $8009$Which of the following manufacturers would be most likely to use multiple $($individual$)$ branding rather than a family brand for its products? $1)$ Manufacturer of computer equipment for business firms. $2)$ Manufacturer of breads$/$doughnuts for the "mass market". $3)$ Manufacturer of laundry detergent for various market segments. $4)$ Manufacturer of kitchen appliances. $5)$ Manufacturer of women's sportswear for "active women". $58$ Question $20(1$ point$)$ A trademark, such as a brand, might become public property and the owner might lose all rights to it if: $211)$ the owner doesn't renew the registration each year. $242)$ the trademark brand becomes a generic product name. $3)$ the owner doesn't register it under the Lanham Act.