4.

Recently, PepsiCo has announced that it is launching a premium bottled water brand, namely "LIFEWTR", which will be available in the U.S market only. Considering the future market trend; being the head of the product development of MOJO, you have been assigned to develop a premium bottled water brand, namely "VITAWTR", which will be enriched with essential vitamins and minerals and will be available in the BD market.

a.What are the possible phases of product development that you would follow to bring the new product to market? (Discuss all the stages by relating the situation given)

b. Develop an Integrated Marketing Communication (IMC) plan for the newly developed product for the Bangladesh market.Required to answer. Multi Line Text.

(10 Points)

5.

In the new product development process, which of the following stages requires an increase in the company's investment and direct involvement of the different departments?

. Single choice.

(1 Point)

Business Analysis

Test marketing

Product development

Concept development

6.

The health drink brand Horlicks is now available in low unit packs at 10 taka to increase sales in small towns. This is an example of which of the following product line decisions?

. Single choice.

(1 Point)

Combination product line stretching

Upward product line stretching

Product line filing

Downward product line stretching

7.

The Prothom Alo - a popular Bengali newspaper in Bangladesh has been organizing awareness programs on anti-drug initiatives among the youth. This initiative is related to which of the following marketing strategy?

. Single choice.

(1 Point)

Social Marketing

Organization Marketing

Person Marketing

Place Marketing

8.

Through the application of product modifying strategies, a company usually tries to increase the consumption of the current product.

. Single choice.

(1 Point)

True

False

9.

Which of the following marketing activities should be focused by the Kallol Group of Companies for increasing market share of 'Jet Liquid Detergent' in Bangladesh.

. Single choice.

(1 Point)

Establishing customers' emotional connections with the product

Advertising their product's benefits

Comparing the effectiveness of their product to other brands

Incorporating consumer-generated marketing in the marketing mix

10.

Societal marketing enlists opinion leaders to spread positive word of mouth about the products of an organization.

. Single choice.

(1 Point)

True

False

11.

which of the following line stretching strategies would best describe the phenomenon when TATA marketed its 'NANO' brand more than half-a-decade back.

. Single choice.

(1 Point)

Downward product line stretching

Upward product line stretching 2

12.

A billboard is an example of:

. Single choice.

(1 Point)

Broadcast media

Outdoor media

Sales promotion

13.

Which of the following is not a reason for product line filling?

. Single choice.

(1 Point)

Using excess capacity

Offering limited options to the customers

Earning more profits

To keep out competitors

14.

Personal Protective Equipment (PPE) would be better known as:

. Single choice.

(1 Point)

Convenience Products

Shopping Products

Specialty Products

Unsought Products

15.

Style and design refer to the same thing

. Single choice.

(1 Point)

True

False

16.

_____________is mainly the augmented support for the principal product that might be a major or minor part of the offerings.

. Single choice.

(1 Point)

Product support services

Branding

Product Attributes

Packaging

17.

Initially, a product can be categorized as:

. Single choice.

(1 Point)

Consume and Industrial products

Nondurable vs. Durable products

High-end and Low-end products

18.

When consumers are highly involved with an expensive, infrequent, or risky purchase, but see little difference among brands, this buying decision behavior is known as

. Single choice.

(1 Point)

Habitual buying behavior

Dissonance reducing buying behavior

Complex buying behavior

Variety seeking buying behavior

19.

A person's __________________consist of all the groups that have a direct (face-to face) or indirect influence on his/her attitude or behaviour.

. Single choice.

(1 Point)

Reference groups

ego network

personality may

20.

In a study, it has been highlighted that nearly 72% of the customers would pay a 20% price premium for their brand of choice relative to the closest competitor's brand. The statement is related to which of the following?

. Single choice.

(1 Point)

Brand Equity

Brand Value

Product Attributes

None of the above

21.

___________is when a company tries to change the characteristics of a current product.

. Single choice.

(1 Point)

Product Modifying Strategy

Market modifying strategy

22.

Which one of the following is NOT one of the reasons for new product failure?

. Single choice.

(1 Point)

Management Influence

Low development cost

Poor design

Incorrect positioning

23.

Which of the following marketing management orientations is currently being considered by the restaurant, namely 'Al Madina' in Kuratoli.

. Single choice.

(1 Point)

Production concept

Product concept

Selling concept

Marketing concept

24.

A person is buying a bicycle for attending classes at AIUB; this indicates which of the following levels of products?

. Single choice.

(1 Point)

Augmented product

Industrial product

Core benefits

Actual product

25.

All of the following are the public sources for the "Information search" stage in the buyer decision process, except:

. Single choice.

(1 Point)

Radio

Newspaper

Sales people

Intuition

26.

Usually, the Marketers of _____________________ products sell their products through the authorized show rooms in hopes of maintainign quality, and charging high price.

. Single choice.

(1 Point)

Convenience

Shopping

Specialty

Unsought

27.

Which of the following marketing tools was adopted by PEPSI while launching 'Mountain Dew' in parallel with '7Up' in Dhaka city?

. Single choice.

(1 Point)

De-marketing

Segmentation

Targeting

Positioning

28.

All of the following are the public sources for "Information search" stage in the buyer decision process, except:

. Single choice.

(1 Point)

Radio

Newspaper

Sales people

None of the above

29.

Which of the following is not an example of trade promotion?

. Single choice.

(1 Point)

POP promotion

Merchandising kits

Sales contest

Trade discount

30.

As a part of test marketing activities, Mojo is planning to launch a new product, namely TOTO in the next DITF to be held in 2021. This initiative can be best described as:

. Single choice.

(1 Point)

Controlled test markets

Simulated test markets

Standard test markets

Computer Aided test market

31.

Specialty products are consumer goods and services with unique characteristics or brand identification.

. Single choice.

(1 Point)

True

False

32.

An anti-smoking advertisement/ campaign where the community encourages the teenagers to stop their habit of smoking is an example of:

. Single choice.

(1 Point)

direct marketing

social marketing

motivational marketing

33.

At the time of buying shopping products, customers are highly involved since they are very expensive and offering something special to them.

. Single choice.

(1 Point)

True

False

34.

Packaging can be either Primary or Secondary or both.

. Single choice.

(1 Point)

True

False

35.

___________is the process by which the receiver assigns or converts a meaning to the symbolized message sent by the marketers.

. Single choice.

(1 Point)

Decoding

Transmission

Telecasting

36.

__________________is any paid form of non-personal communication about an organization, goods,

services.

. Single choice.

(1 Point)

Advertisement

Sales promotion

Personal selling

37.

Core Benefit is actually a set of attributes and conditions that buyers normally expect when they buy the product.

. Single choice.

(1 Point)

True

False

38.

Labeling involves designing and producing the container or wrapper for a product.

. Single choice.

(1 Point)

True

False

39.

__________is the stage at which the product and marketing program are introduced into more realistic marketing settings.

. Single choice.

(1 Point)

Test Marketing

Marketing strategy development

Concept development and testing

Business analysis

40.

_____________is mainly the augmented support for the principal product that might be a major or minor part of the offering.

. Single choice.

(1 Point)

Product support services

Branding

Product Attributes

Packaging

41.

If a company's objective is to reach a mass crowd, who are geographically dispersed, at a low cost per exposure, the company would likely choose which of the following?

. Single choice.

(1 Point)

Advertising

Personal selling

Public relations

Sales promotion

42.

A Product Life Cycle (PLC) involves _________distinct stages

. Single choice.

(1 Point)

4

5

3

43.

A Blue Collar worker usually buys more general things, such as clothes, lunch boxes, work shoes, and other basic needs, whereas a company president prefers to buy exclusive suits, air travel, and membership of the different clubs. which of the following factors has an influence on both the customers.

. Single choice.

(1 Point)

Personal

Psychological

Cultural

Social

44.

____________is a long-lasting stage of a product that has gained consumer acceptance.

. Single choice.

(1 Point)

Maturity stage

Introduction stage

Growth stage