4. Recommendation and Implementation After considering the three alternatives, it is recommendable that the proposition of a minimal to zero- Charge event should be employed. It addresses the objective of Flip Arts to become the hub for circus arts and stunt training and is practical with the advanced and fully-equipped facilities as well as Darlene's $15,000 communications budget. To elaborate on the implementation of this alternative, there are a few steps that must be strictly followed in order for it to become a success. Initially, the company should hold auditions within the company's employees, students as well as members who wish to participate. After finishing with assessing and evaluating the participants, they will decide amongst the trainers and instructors who should be responsible for coming up with choreography, installation, and training for each performance. The students and members will be arranged to take part in acts that are suitable to their skills and abilities. After the choreography is agreed on, the training for the whole event should take place within three months. Flip Arts also need to raise public awareness and interest in this event. An appealing yet informative poster should be completed before launching the event to any outside source. There are a few channels that need to be taken into consideration: event discovery sites, email, and social media. First of all, it is indispensable that the company posts information about the event with a teaser video on commonly-used sites or apps for finding events such as Eventbrite and Facebook Events. Another channel that should be utilized to advertise for the event is email as the mail subscribers constitute the most engaged audience. The company already makes good use of its newsletters to keen members undated with upcoming events and performances. Needless to sav