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Brand new designers$/$marketers of performance$-$based yoga and fitness apparel face high barriers in building a retail distribution network and securing attractive retail display space for their product offerings to consumers.

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It is fair to say that the competitive pressures associated with the threat of additional entry into the marketplace for performance$-$based yoga and fitness apparel is relatively strong in the case of new competitors.

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It is fair to say that the competitive pressures associated with the threat of additional entry into the marketplace for performance$-$based yoga and fitness apparel is relatively strong in the case of existing competitors.

The threat of new entrants is intensified by the slow rate of growth in buyer demand for performance$-$based yoga and fitness apparel.

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$2/11/2024$