4 Several years ago, a major manufacturer of ketchup tried selling green and purple ketchup. The effect was achieved with simple food coloring, and the ketchup had no flavor change; however, customers reported that they hated the flavor. Can the McGurk effect help explain this unusual response? O A Yes it can, because visual and gustatory (taste) senses are processed in the same part of the brain. O B Yes it can, because visual input can change our perception of flavors. O C No it can't, since visual input has been found to be related only to auditory perception and not smell, taste, or touch. O D No it can't, because the McGurk effect is rooted in the temporal lobe, where auditory input is processed. SUBMIT