4. STRIKING A BALANCE: The foundations of rhetoric are interconnected in such a way that a writer needs to establish all of the rhetorical appeals to put forth an effective argument. If a writer lacks a pathetic appeal and only tries to establish a logical appeal, the audience will be unable to connect emotionally with the writer and, therefore, will care less about the overall argument. Likewise, if a writer lacks a logical appeal and tries to rely solely on subjective or emotionally driven examples, then the audience will not take the writer seriously because an argument based purely on opinion and emotion cannot hold up without facts and evidence to support it. If a writer lacks either the pathetic or logical appeal, not to mention the kairotic appeal, then the writer's ethical appeal will suffer. All of the appeals must be sufficiently established for a writer to communicate effectively with his audience. For a visual example. watch (https:/tinyurl.com yctaryn, transcript here) violinist Joshua Bell show how the rhetorical situation determines the effectiveness of all types of communication, even music Exercise 5: Rhetorical Analysis Step 1: Choose one of the articles linked below Step 2: Preview your chosen text, and then read and annotate it. Step 3: Next, using the information and steps outlined in this chapter, identify the rhetorical situation in the text based off of the following components: the communicator, the feque at hand, the purpose, the medium of delivery, and the intended audience Step 4: Then, identify and analyze how the writer tries to establish the rhetorical appeals of ethos pathos, logos, and Kairos throughout that text Step 5: Finally, evaluate how effectively you think the writer establishes the rhetorical appeals, and defend your evaluation by moting specific examples that you've annotated BBC News , "Taylor Swift Sexual Assault Case: Why is it significant?" (http::/tinyurl.com ybopmmdu)