$4.$ TECH Company is a thriving retail business that specializes in selling a variety of products, ranging from electronics to household items. With the changing landscape of retail and consumer preferences, TECH Company has decided to expand its sales channels by venturing into the realm of online retail. Here's a detailed scenario outlining the steps and functionalities TECH Company could implement to sell its products online successfully: $[2$mark$]$

$$ TECH Company actively solicits feedback from customers through surveys, reviews, and ratings to identify areas for improvement and address any concerns or issues promptly. TECH Company begins by conducting thorough market research to understand consumer preferences, competitors, and online shopping trends.

$$ Based on the research findings, TECH Company decides to set up its online store using a popular e$-$commerce platform such as Shopify or Magento, ensuring flexibility, scalability, and customization options.

$$ TECH Company invests in developing a user$-$friendly and visually appealing website that reflects its brand identity and values.

$$ The website is designed to provide a seamless browsing and shopping experience across various devices, including desktops, tablets, and smartphones.

$$ TECH Company creates an extensive product catalog showcasing its diverse range of products, complete with detailed descriptions, high$-$quality images, and pricing information.

$$ An efficient inventory management system is implemented to track stock levels, update product availability in real$-$time, and prevent overselling.

$$ To facilitate smooth and secure online transactions, TECH Company integrates reliable payment gateways $.$

$$ Customers are offered multiple payment options, including credit$/$debit cards, digital wallets, and bank transfers, to accommodate different preferences.

$$ TECH Company allows customers to create accounts on the website, enabling them to save their preferences, track order history, and manage shipping addresses for a personalized shopping experience.

$$ Customers receive tailored product recommendations based on their browsing history, purchase behavior, and preferences, enhancing engagement and satisfaction.

$$ TECH Company provides responsive customer support through various channels, including live chat, email, and phone support, to address inquiries, resolve issues, and assist customers throughout their shopping journey.

By using the above scenario draw

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