Question: After reading the following message and make an email to the company that informs them of the new policy and that helps bolster a positive attitude toward this change.

You are the President of Newpex Consulting Firm, and you are concerned about the high level of turnover in company employees. After reviewing data from employee exit interviews and HR, you have determined that employees who leave the firm after only a few years often report high levels of stress, burnout, or "needing an extended break" as a reason for leaving.

As one part of an effort to address the problem of employees overworking, you've decided to revise the company's current vacation policy. (Your decision is partly based on a 2013 study jointly conducted by the Society for Human Resource Management and the U.S. Travel Association which showed that a strong majority of human resource professionals thought vacation time impacted creativity (70%), employee engagement (68%), staying with the organization longer (60%), and taking fewer sick days (58%).)

Currently, Newpex's policy allows employees to take paid time off (PTO) based on number of years of employment: 5 vacation days for employees with fewer than 3 years of employment; 10 vacation days for employees with between 3 and 5 years of employment; 15 days for employees with between 5 and 10 years of employment, and 20 days for employees with more than 10 years of employment. The current policy also allows employees to rollover vacation days at the end of the year. Data from HR indicated that the average employee had 23 days of accumulated (unused) PTO. Further, when employees left the firm, they received a payout for unused vacation days, at a rate of $350/day. You've concluded that the current policy doesn't incentivize employees to use their vacation time.

You've thus decided to announce a new vacation policy. Going into effect immediately, employees with fewer than 10 years of employment will receive 15 days of vacation per year, and employees with more than 10 years will receive 20 days per year. The amount of rollover and payout will also change: employees can rollover a maximum of 5 days per year, and cannot accumulate more than 25 vacation days total. Employees will no longer earn cash payouts from unused PTO after January 1, 2022.

Employees who have currently accumulated vacation days in excess of the allowed 25 will receive a cash payout for those days; to receive the payout, employees must submit a request form to the HR office no later than December 15, 2021.

*you are welcome to imagine/"make up"/fill in whatever details you deem necessary to make your responses seem effective and realistic. However, your responses shouldn't change the basic "facts" given in these scenarios. *

After creating an email, would you please explain: What did you want to accomplish as a result of this message? What did you want your audience to believe, feel, and/or do?

Also, would you please explain: What strategies you used? (such as direct or indirect?, How did you organize your message? Did you use AIDA?, What kind of tone were you aiming for)