4. The management plan or recommendations The primary objective of this section is to make recommendations that address the three questions raised by the owner. First, you must identify the owners' objectives, both long-term and short-term. The information you get from "Assignment Context" is the starting point. You are free to interpret the owner's objectives from the information provided. Part of the job of a property manager is to help the owner clarifying her goals systematically. Below is a possible summary of her objectives: - As the COVID pandemic continues, what should the owner do in the next few years to attract new tenants and retain good tenants? - What kind of tenant mix could make the centre more competitive in a post-COVID environment? - What is the main competitor to the owner? How might she respond to the threats posed by her competitors? You still need to fill in some details though. In your recommendations, you may want to answer the following questions. - What are the concrete steps that the owner could make to achieve both her short-term and long- term goals? - Could you provide a timeline of implementation? - Which type of improvements or investments in the property should be prioritised? - Could you design an implementation plan incorporating all the above elements? - What resources are needed to implement these changes? - What are the major constraints preventing the full implementation of your plan? Again, you are free to make other recommendations. Please ensure that you link them with your findings in the market analysis and the property analysis. At this stage, a comparative income and expense analysis or a financial analysis is not feasible. Please refrain from doing that. Instead, you should focus on the qualitative issues