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4. The use of marketing concepts in fields other than business such as non-profit marketing and politics, and 5. Discuss the role of marketing for

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4. The use of marketing concepts in fields other than business such as non-profit marketing and politics, and 5. Discuss the role of marketing for your career success and for the success of your employer: a) How you would market yourself to a potential employer? b) Why marketing is important for your employer's survival and prosperity

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