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4) Through its CRM program, an online clothing company records information about each time a customer makes a purchase or clicks on a link through

4) Through its CRM program, an online clothing company records information about each time a customer makes a purchase or clicks on a link through an email or an online advertisement. These interactions are examples of ________.

A) customizations

B) touchpoints

C) analytics

D) optimizations

E) impressions

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