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4) Using the Chop Shop approach (or Break-up Value Approach), assign a value for Cranberry Ltd whose stock is current trading at a total Market

4) Using the Chop Shop approach (or Break-up Value Approach), assign a value for Cranberry Ltd whose stock is current trading at a total Market Price of 14 million. For Cranberry Ltd, the accounting data set forth three business segments: Consumer Wholesale Retail and General Centers, Data for The Firms three segments are as follows

Business Segment

Segment Sales

Segment Assets

Segment Operating Income

Wholesale

Retail

General

2,25,000

7,20,000

25,00,000

7,00,000

6,00,000

40,00,000

175,000

2,50,000

7,00,000

Industry data for Pure Play Firms have been compiled and are summarized as follows-

Business Segment

Capitalization / Sales

Capitalization / Assets

Capitalization / Operating Income

Wholesale

Retail

General

1.85

.20

.80

2.70

1.70

2.70

9.00

8.00

4.00

Question: find The theoretical value of Cranberry Ltd

PLEASE TRY TO ANSWER ME TYPED OR CLEAR FORMAT AS I HAVE PROBLEM IN READING HAND-WRITING. THANKS

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