4. What is the optimum price at which total revenue can be maximized for Maa mustard oil if the competitors' prices do not increase in October 2015 {scenario 1}? If competitors increase their prices by around 6 per cent, as suggested in the case (scenario 2}, what would be the optimum price? Does the company benet if competitors increase their prices? Perform all calculations under the assumption of no increase in promotional expenditure in the next month and a 1-percent increase in the per capita income of consumers