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4). Which of the following best describes the Elaboration Likelihood Model (ELM)? A) A model that describes the stages of product adoption. B) A theory

4). Which of the following best describes the Elaboration Likelihood Model (ELM)?

A) A model that describes the stages of product adoption.

B) A theory that explains how attitudes are formed and changed based on the depth of message processing.

C) A model that predicts consumer satisfaction based on product features.

D) A theory that describes the factors influencing brand loyalty.

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