4. Which of the following is an ethical problem in marketing research? 1. a. A researcher does not disclose problems that occurred during consumer interviews. b. A company calls consumers under the guise of doing research when the phone calls are really sales pitches for the company's products. C. A manager informs a researcher that the only acceptable results are ones that confirm the manager's existing viewpoints. d. A researcher deliberately withholds details about how a research study was conducted. e. All of these statements illustrata ethical problems in marketing research. Answers