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4) You are a new marketing manager for a Canadian cookie manufacturing company. Your department has 6 staff (2 promotion officers, 1 distribution assistant, 1
4) You are a new marketing manager for a Canadian cookie manufacturing company. Your department has 6 staff (2 promotion officers, 1 distribution assistant, 1 graphic designer and 2 marketing assistants). Most of them are long year employees in the company but half of them are not performing satisfactorily (according to human resources manager) Your department is responsible for designing and managing marketing programs for your company's cookie products, advertising and promoting your cookie products, and assisting the sales director's team to maximize sales. Applying Ch.1 concepts, briefly describe (a) how will you formulate your marketing department's strategy to assist in maximizing marketing results and sales; (b) how will you apply management concepts to manage your team? and (c) Applying Ch. 2 and 3 concepts, determine what types of management accounting information and reports will help you making better decisions? (10 marks) 4) You are a new marketing manager for a Canadian cookie manufacturing company. Your department has 6 staff (2 promotion officers, 1 distribution assistant, 1 graphic designer and 2 marketing assistants). Most of them are long year employees in the company but half of them are not performing satisfactorily (according to human resources manager) Your department is responsible for designing and managing marketing programs for your company's cookie products, advertising and promoting your cookie products, and assisting the sales director's team to maximize sales. Applying Ch.1 concepts, briefly describe (a) how will you formulate your marketing department's strategy to assist in maximizing marketing results and sales; (b) how will you apply management concepts to manage your team? and (c) Applying Ch. 2 and 3 concepts, determine what types of management accounting information and reports will help you making better decisions? (10 marks)
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