4.1 Discussion Forum

Organizational Structure

Instructions

Organizational design is the process of selecting and managing aspects of organizational structure and culture to enable the organization to achieve its goals. An organizations structure affects its performance by influencing how it operates, how employees communicate, and how they are expected to behave. A structure that is wrongly designed can hamper communication and slow work process.

• What is the definition of organizational structure?
• Mention the different types of structures and when they are most appropriate to use.
• What influences organizational structure?
• If you started your own company selling iPhone applications, what organizational structure would you create? Why?