4.1 The newly appointed operations manager of Maple-House Resources is advocating for an associative forecasting model to be used for demand forecasting for the 2024 fiscal year. In the recent past, Maple-House Resources' preferred forecasting method was the simple exponential smoothing method. Compare and contrast the associative forecasting model and the simple exponential smoothing method, highlighting FOUR (4) main advantages of the former over the latter. (10 marks) 4.2 Using the data provided above, determine the linear regression equation which describes the relationship between the number of tyres sold and the quarterly sales period, and use it to predict the number of tyres to be sold in quarter 1 of 2024. (10 marks)