41. When a company interacts one-on-one with large numbers of customers to create customer-unique value by designing products and services tailor-made to individual needs, it is following ________ * A) Localization B) Differentiated marketing C) Mass marketing D) One-to-one marketing 42. Using a successful brand name to introduce additional items in a given product category under the same brand name (such as new flavors, forms, colors, added ingredients, or package sizes) is called: * A) Line Extension B) Brand Extension C) Multi-brand D) New Brands 43. Beximco has decided to hold an Annual General Meeting in hotel Sarina for the stockholders. This is example of: * A) Sales Promotion B) Brand Evangelism C) Advertising D) Public Relation 44. Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called: * A) Custom products B) Specialty products C) Convenience products D) Shopping products 45. A company is in the ______________ stage of the new-product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product * A) Product development B) Commercialization C) Marketing strategy D) Business analysis 46. According to Hofstedes Cultural Dimension, where gender roles are undifferentiated (men and women have similar jobs), it is referred to as: * A) Collectivist Culture B) Feminine Culture C) Masculine Culture D) Power Distant Culture 47. Which of the following is most risky Entry Mode? * A) Franchising B) Joint Venture C) Exporting D) Fully-owned Subsidiary 48. Why do you need performance appraisal? * A) To identify performance deficiencies B) To give feedback on the performance levels C) To build on the strengths and manage around the weaknesses D) All of the above 49. The primary objective of Information Systems in lower level management is: * A) Supporting decision making B) Formulating strategy C) Supporting business processes and operations D) Managing knowledge 50. Which of the following Information Systems primarily support structured decision making? * A) Decision Support Systems B) Process Control Systems C) Expert Systems D) Management Information Systems