42.

A corporate LAN or WAN that uses Internet technology secured behind a corporate firewall is called a(n):

a)extranet.

b)ERP.

c)intranet.

d)groupware application.

43.

All of the following are potential limitations of e-auctions EXCEPT:

a.perceived lack of security.

b.a possibility of fraud.

c.bidders have very little time to make bids.

d.limited bidding participation.

44.

All of the following are characteristics of digital productsEXCEPT:

a.Digitized products are more expensive to deliver than physical products.

b.Cycle time is reduced.

c.There is no need to maintain physical inventory.

d.Digital product cost structures display increasing returns and low marginal reproduction costs.

45.

The amount of information provided to customers is called:

a.richness.

b.efficiency.

c.reach.

d.functionality.

46.

A marketer that uses email to advertise to potential customers is called a:

a.viral marketer.

b.content disseminator.

c.market maker.

d.transaction broker.

47.

In an e-market, Federal Express is an example of a:

a.viral marketer.

b.content disseminator.

c.market maker.

d.service provider.

48.

The original click-and-mortar strategy employed by Toys R Us failed, as did the original toy venture of Amazon.com. Now, Toys R Us sells toys online through Amazon.com. This is an example of:

a.disintermediation.

b.channel conflict.

c.a digital delivery system.

d.an alliance of a pure-player with a traditional retailer.

49.

Amazon.com utilizes a wide variety of new types of intermediaries in serving its customers. This is an example of:

a.disintermediation.

b.unbundling.

c.cybermeidation.

d.hypermediation.

50.

When its agents learn that an insurer has begun selling policies over the Internet, they threaten to resign unless the insurer stops this practice. This is an example of

a.channel conflict.

b.unbundling.

c.cybermeidation.

d.hypermediation.