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42. Imagine that you are the Director of HR for a company in the technology industry. The industry is rapidly changing and very fast-paced. Unfortunately,

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42. Imagine that you are the Director of HR for a company in the technology industry. The industry is rapidly changing and very fast-paced. Unfortunately, your company has not been performing well compared to competitors. The DuPont model of calculating the Return on Assets and the Return on Equity is a powerful tool for analysis. Use the data from the table below: Year 2010 2011 2012 NPM .074 .071 .055 TAT 1.8 1.93 2.03 FLM 1.75 1.9 2.04 ROA 13.32% 13.70% 11.17% ROE 23.31% 26.04% 22.78% NPM = Net Profit Margin TAT = Total Asset Turnover FLM = Financial Leverage Multiplier ROA - Return on Total Assets ROE = Return on Equity a. Determine the potential areas of financial strength and weakness. b. After you determine these financial strengths and weaknesses, what strategies should the company implement to improve the situation? c. How can HR contribute to this effort or be actively involved in the process

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