4.3 Explain what marketing strategies are. List 12 strategies for communicating with the target market. Select four and explain why they would be effective strategies or approaches in terms of communicating with the market.

4.4 (Explain in 2 or more paragraphs)

Marketing plans, strategies, approaches, marketing mix and the tactics employed by sales staff in an organisation must, while aligning with the organisation's objectives, meet legal, regulatory and ethical requirements. Explain what this means.