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43 Liquid water enhancers? Bottled water, flavored and plain, is expected to become the largest segment of the liquid refreshment market by the end
43 Liquid water enhancers? Bottled water, flavored and plain, is expected to become the largest segment of the liquid refreshment market by the end of this decade, surpassing traditional carbonated soft drinks. 34 Kraft's MiO, a liquid water enhancer, comes in a variety of fla- vors, and a few drops added to water gives a zero-calorie flavored water drink. You wonder if those who drink flavored water like the taste of MiO as well as they like the taste of a competing flavored water product that comes ready to drink. (a) Describe a matched pairs experiment to answer this question. Be sure to include proper blinding of your subjects. What is your response variable going to be? (b) You have 20 people on hand who prefer to drink flavored water. Use the Simple Random Sample applet, software, or Table B at line 138 to do the
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