4.3 Now, think about the STDP strategy that you have identified in your Workshop 3 and Assignment 1. Then think about today's topic on products. What recommendations can you suggest to the company in regards to their products? What should they change or improve in their product level elements, so they can attract the new target market? Shall they introduce a new product? New sub-brands? Modify their current products? Redesign their product mix? How and why? Your recommendations should be detailed and actionable. (4 marks)