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4-36. How is Etsy's business model different from eBay's business model for the makers of handmade goods? 4-37. In your judgment, what is the most
- 4-36. How is Etsy's business model different from eBay's business model for the makers of handmade goods?
- 4-37. In your judgment, what is the most serious challenge facing Etsy? To what extent does the challenge threaten Etsy's business model? How should Etsy confront the challenge?
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
